Retracing Reggae Record Sleeves Photographed in London


Photographer and vinyl enthusiast, Alex Bartsch, embarked on a project to find reggae record covers photographed in London, find their original locations and rephotograph them in situ. It’s a project which has taken him over two years. The culmination of his work is a photo book which he’s launching on Kickstarter.

London N17 (41 years later)

Moodie – London N17 (41 years later) – He takes each shot at arm’s length holding each record cover in the place where the photographs were originally shot. Photo © 2016 Alex Bartsch, courtesy One Love Books


‘To date I have located more than 40 covers. Some were easy to find while others took months of detective work. I cycled all over the city, from Penge in southeast London to Harlesden in the northwest. There were wild goose chases, and some unexpected finds. It’s been a great adventure, and has painted an interesting map of London’s reggae music heritage.’


John Holt, 2000 Volts of Holt (Trojan Records, 1976), rephotographed in Holland Park, London W14, 39 years later. Photo © 2016 Alex Bartsch, courtesy One Love Books



Smiley Culture – London NW11 (32 years later) Photo © 2016 Alex Bartsch, courtesy One Love Books


A selection of the images from the project will also be exhibited at Art Basel Miami from 2nd – 5th December 2016.

You can view Alex’s project and his website.



Find out about RECORD ROOTS here.

Felix Kenchington
Product Designer • Music Enthusiast

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